Live TV advertisements have been making a comeback in the U.S., aiming to reach people who normally fast-forward through commercials.
author By ERIC PFANNER, source www.nytimes.com
CBS will try to expand its growing success with comedy in the new lineup of programs that it will introduce on Wednesday to advertisers in New York.
author By BILL CARTER, source www.nytimes.com
A satire of The Wall Street Journal is selling mysteriously well, a few days before its sales release date.
author By RICHARD PÉREZ-PEÑA, source www.nytimes.com
Last week, the Tribune Company took an unorthodox approach to announcing a new top hire at the company, in a release that said, “this whole thing is a sham.”
author By RICHARD PÉREZ-PEÑA, source www.nytimes.com