Worlds Business

Archive for the ‘Advertising and Marketing’ Category

Paul Smurl, executive director for strategy and planning at The New York Times, has been named vice president for advertising.

author By THE NEW YORK TIMES, source www.nytimes.com

The announced job cuts amount to 10 percent of the work force at the newspaper chain, which has been hit harder than most because it relies heavily on the troubled California and Florida markets.

author By RICHARD PÉREZ-PEÑA, source www.nytimes.com

Mr. Schwartz was a self-taught, sought-after and highly reclusive media consultant who helped create what is generally considered to be the most famous political ad to appear on television.

author By MARGALIT FOX, source www.nytimes.com

Though the point is to position their brands as hip and current, advertisers do take some risks when they delve into politics.

author By STEPHANIE CLIFFORD, source www.nytimes.com

Marketers of beer and pet food are developing programs that are centered on their products.

author By STUART ELLIOTT, source www.nytimes.com

In a shift for the phone industry, women have emerged as eager buyers of so-called smartphones.

author By LAURA M. HOLSON, source www.nytimes.com

The company that owns The Los Angeles Times and The Chicago Tribune will print fewer papers and employ fewer journalists.

author By RICHARD PÉREZ-PEÑA, source www.nytimes.com

Live TV advertisements have been making a comeback in the U.S., aiming to reach people who normally fast-forward through commercials.

author By ERIC PFANNER, source www.nytimes.com

MSN said that it had signed an agreement with BermanBraun, a Los Angeles production company, to develop and maintain an entertainment-focused Web site.

author By BROOKS BARNES, source www.nytimes.com

Cablevision is launching a $15 million rebranding campaign for its lesser-known cable music channel, Fuse.

author By CLAIRE ATKINSON, source www.nytimes.com

A couple of decades after boutique hotels were first launched, the concept has become so successful that hoteliers across the industry are rushing to develop boutique brands.

author By SUSAN STELLIN, source www.nytimes.com

Mr. Bill, the clay doll that was pulverized in vintage “Saturday Night Live” skits, makes it through the day in a new ad campaign by MasterCard.

author By WENDY A. LEE, source www.nytimes.com

New technology has made it possible, using tiny cameras, to gather details about people looking at billboard ads, such as their age or gender.

author By STEPHANIE CLIFFORD, source www.nytimes.com

Dior said it had dropped Sharon Stone from its advertising in China after she suggested that the earthquakes in Sichuan Province were karmic retribution for the country’s treatment of Tibet.

author By DAVID JOLLY, source www.nytimes.com

A scarf that the food celebrity Rachael Ray wore in a Dunkin’ Donuts advertisement on the Web has generated much attention from conservative bloggers.

author By STEPHANIE CLIFFORD, source www.nytimes.com

Mexico’s anthropology institute objects to imprinting one of Mexico’s treasures on soap opera star Irán Castillo’s body, deeming it a violation of the law.

author By MARC LACEY, source www.nytimes.com

The drug maker has agreed to pay $58 million as part of a multistate settlement concerning advertising for the now-withdrawn painkiller.

author By THE ASSOCIATED PRESS, source www.nytimes.com

As marketers strive to counter the growing ability of viewers to skip or avoid advertisement spots, they are bringing back the live commercial.

author By STUART ELLIOTT, source www.nytimes.com

Microsoft is taking a new approach to jump-starting its search engine: offering rebates to people who use it to find and buy some products.

author By MIGUEL HELFT, source www.nytimes.com

After a brand is discontinued, what’s left is a name and the memories in consumers’ minds. To make money, maybe those memories — real or imagined — are all you need.

author By ROB WALKER, source www.nytimes.com